Growing your photography business may seem to be a challenge in the beginning if you are a new photographer considering that people don’t know much or anything about your business. You can actually expand your business without incurring huge expenses through several marketing strategies which include:
As a professional photographer, you should make effort to connect not only with your clients but also with people working in the same field and other small scale entrepreneurs. If you attend events, consider bringing your business cards to give to people. Learn from the experienced photographers whenever you attend professional events like wedding shows and ask questions. Remember that you are not the only one facing budding problems in photography business; share your challenges with your peers to help you get inspired.
Participating in charity work
By offering your photography services for free as part of charitable work, people will appreciate your offer and get to know you. This will open future business opportunities as word goes around about your good services and dedication.
Your first few customers are very important in marketing your business. You can ask your customers to write a brief testimonial about their experiences with your services which you can post on your blog and allow them to share with their social media friends.
Give them offers like a free shoot for this. When your customers’ friends on Facebook and other platforms see the posts, they will likely contact you for your services.
Valuing your customers can go a long way in promoting your startup photography business. If you have customers who request much of your services, consider awarding them by giving them discounts like reduced prices for a certain number of shots requested for. This will create customer loyalty and win you more referrals as long as your work is of a high quality and delivered at the right time.
Using email marketing tools
One of the most powerful ways of acquiring and engaging customers to ultimately achieve conversions is through email marketing. But this is not done manually as a lot of time can be consumed, so you make use of autoresponders such as get response and aweber. You can take advantage of a free trial for the first month to see if it works for you before subscribing to any plan. These tools offer a wide range of features with capabilities of importing contacts from third party services, segmenting contacts, creating landing pages, split testing, sharing newsletters on social media and much more.
You can find a wide range of freely available or even affordable tools to market your photography business online. The idea is try to automate as many business processes as possible so that you can dedicate most of your time doing the actual photography.